As a professional stock trader based in the UK, I’ve seen countless ways people grow wealth online. Beyond trading, blogging arbitrage has become a fast-rising model that smart digital entrepreneurs are using to build passive income streams. When combined with TikTok ads, blogging arbitrage can scale faster than many other traffic strategies.
If you are new to this concept, blogging arbitrage means buying cheap traffic and redirecting it to your blog, where you earn more through ad networks like Google AdSense, Ezoic, or Mediavine. TikTok, with its over 1.6 billion active users worldwide in 2025, has become one of the cheapest sources of targeted traffic, making it perfect for arbitrage.
In this article, I’ll walk you through a step-by-step guide on how to use TikTok ads for blogging arbitrage. I’ll also show how this strategy applies to e-commerce businesses and blogging in general.
Why TikTok Ads Work for Blogging Arbitrage
TikTok is no longer just a platform for Gen Z entertainment. According to Statista, TikTok ad reach surpassed 1 billion users globally in 2024, with the U.S. and UK ranking among the top markets. The algorithm is designed to push engaging content to the right audience, and ad costs remain lower compared to Facebook or Google.
For bloggers, this is huge. Arbitrage relies on spending less on traffic than what you earn from ads. If you pay £0.03 per click from TikTok and your blog earns £0.08 per click from AdSense, you’ve just made a profit margin of over 150%.
Step 1: Understand Blogging Arbitrage
Blogging arbitrage works like stock trading in many ways—you buy traffic at a lower cost and earner higher from clicks on your Google AdSense ads. Instead of shares, you’re buying clicks. For example:
- You run a TikTok ad that costs £10 for 300 clicks.
- Out of those 300 visitors, 50 click on your blog ads.
- If your ad network pays £0.20 per click, you’ve earned £10 from just a portion of the traffic.
Now imagine scaling this with £1,000 in ad spend. You can see how powerful this strategy becomes when executed properly.
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Step 2: Choose the Right Niche
Not all niches perform well with TikTok ads. You need topics that grab attention fast, especially ones with viral potential. Some of the best niches for blogging arbitrage using TikTok ads include:
- Celebrity gossip and entertainment news
- Sports highlights and trending events
- Personal finance and stock market insights
- Health, fitness, and wellness tips
- Tech gadgets and product reviews
When selecting a niche, make sure your content can generate high CPC (cost-per-click) from ad networks. Finance and insurance, for example, often pay much more than lifestyle blogs.
Step 3: Set Up Your Blog for Monetization
Before you spend on ads, your blog must be optimized for revenue. This means:
- Apply for an ad network: Google AdSense is the easiest, but Ezoic and Mediavine pay higher.
- Create viral-friendly content: Write listicles, how-to guides, and trending posts that match TikTok users’ short attention spans.
- Improve site speed: TikTok users expect fast-loading pages. A blog that takes more than 3 seconds to load can lose half its visitors.
Think of this step as building your portfolio before buying stocks—you want strong fundamentals.
Step 4: Create a TikTok Business Account
To run ads, you’ll need a TikTok Business account. Setting one up is free and takes less than 10 minutes. With a business account, you can:
- Access TikTok Ads Manager
- Target audiences by age, gender, and interests
- Track conversions with the TikTok Pixel
The pixel is especially important. This is because it works like the Facebook Pixel by tracking which ads convert best.
Step 5: Craft High-Converting TikTok Ads
Your TikTok ads must capture attention in the first 3 seconds. Unlike Google search ads, TikTok ads are disruptive. TikTok ads appear in users’ feeds as they scroll. That means you need a hook-driven creative to get enough clicks in blogging arbitrage using TikTok ads.
Here’s a proven structure:
- Hook: Start with a question or shocking fact. Example: “Did you know 60% of traders lose money in their first 90 days?”
- Tease: Show that your blog has the answer.
- Call-to-Action (CTA): Drive viewers to click your blog link. Example: “Read the full guide on my blog.”
Keep in mind that TikTok favors ads that look organic. So avoid overly polished videos; instead, make them look like genuine content.
Step 6: Target the Right Audience
TikTok Ads Manager offers powerful targeting tools. For blogging arbitrage, focus on:
- Demographics: Age 18–45 often engages best.
- Interests: Finance, e-commerce, health, or whichever niche your blog covers.
- Behavior: Target users who interact with content similar to your niche.
If your blog is about stock trading tips, target users interested in finance apps, investing, or entrepreneurship.
Step 7: Set Budget and Bid Strategy
TikTok ads can start from as low as £20 per day. But to test arbitrage properly, I recommend starting with at least £100 so you can gather meaningful data.
- Use Cost Cap bidding to control your ad spend.
- Track CPC (Cost Per Click) closely. Your goal is to keep it below your blog’s average EPC (Earnings Per Click).
For example, if your blog earns £0.10 per click, you must keep TikTok CPC below £0.07 to stay profitable.
Step 8: Monitor and Optimize
Just like in stock trading, monitoring your performance daily is crucial. Use both TikTok Ads Manager and your ad network dashboard to compare:
- CPC (cost per click)
- Bounce rate on your blog
- Average session duration
- Ad CTR (click-through rate)
If you notice high traffic but low earnings, tweak your blog layout or improve ad placements. Sometimes, small adjustments can double profits.
Step 9: Scale Profitable Campaigns
Once you find a profitable campaign, scaling is the key. Increase your daily budget gradually, never more than 20% at a time, to avoid algorithm resets.
Additionally, duplicate winning ads and test new creatives. Just like diversifying your stock portfolio, spreading across multiple ads reduces risk.
Step 10: Avoid Common Mistakes in Blogging Arbitrage
Here are mistakes beginners make when using TikTok ads for blogging arbitrage:
- Spending too much on untested niches.
- Ignoring blog speed and user experience.
- Running only one creative without A/B testing.
- Not tracking ROI daily.
- Over-scaling too quickly.
Learning from these mistakes can save you thousands in wasted ad spend.
How This Applies to E-commerce and Blogging
If you run an e-commerce business, the same TikTok ads principles apply. Instead of driving traffic to a blog, you send clicks to your product page. TikTok is known for sparking impulse purchases, especially in fashion, beauty, and tech gadgets.
For blogging beyond arbitrage, TikTok ads can also help grow your brand audience. Instead of focusing on profit per click, you could build an email list, sell digital products, or drive affiliate sales.
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Final Thoughts
TikTok ads have changed the game for bloggers and online entrepreneurs. For anyone serious about TikTok ads blogging arbitrage, the key is treating it like stock trading—you need strategy, testing, and discipline.
By following this step-by-step guide, you can build a system that consistently turns cheap TikTok traffic into profitable blog revenue.
If you’re ready to grow your blog in 2025, now is the best time to start. The platform is still underpriced compared to Facebook and Google, which means early adopters can lock in higher margins.
