Did you know that an average US affiliate marketer earns $8,038 monthly? Yes, with a global value of $17 billion and expected to reach $27.78 billion by 2030 and a 10% annual growth, affiliate marketing is not a business to be ignored.
Affiliate marketing is a form of digital marketing in which a marketer promotes and recommends another person’s product or services, earning a commission per sale through their referral link.
Unlike dropshipping, where the promoter adds their commission to determine the price they sell the product or service, in affiliate marketing the price is set by the product or service owner, and then affiliate marketers are paid a commission based on that price.
An affiliate marketer can make from a few cents to thousands of dollars per sale depending on the price of the product and the commission percentage. Another cool thing is that the commission can either be one-time or recurring.
Are you are an affiliate marketer who wish to diversify their traffic source? Do you desire to become an affiliate marketer? Come closer so that we will show you how to make money with affiliate marketing using Pinterest.
Why Use Pinterest for Affiliate Marketing?
Currently, Pinterest has 522 million monthly active users. That is a huge number. It is more intriguing to know that most of the Pinterest users are dedicated and international.
Pinterest is more of a search engine than a social networking platform. That’s why everyone there is on a mission. Here’s why we said so… On Pinterest, they are looking for something important to them. So, once you can provide them what they are searching for, you definitely make money from Pinterest promoting affiliate products.
Pinterest is a gold mine that most affiliate marketers neglect a lot. It is one of the best places to build a defined audience, which you can then turn into loyal customers.
To enjoy all the benefits of running an affiliate marketing business on Pinterest, you have to do the right thing. In this article, we will discuss the crucial steps to follow to start making money on Pinterest with affiliate marketing.
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Steps to Making Money With Affiliate Marketing Using Pinterest
Follow these steps to position yourself and your business for Pinterest success.
Choose a Niche
Choosing a niche should be the first thing to do, and it is for a reason. When you choose a niche first, you have a good ground to build a successful business. A niche will provide you with a sense of direction, but there are factors to consider before making a decision.
Not every niche performs well on Pinterest. Pinterest is more suited for niches such as photography, DIY crafts, home decor, arts, etc. This is due to their heavy usage of visuals like photos, unlike niches such as finance, writing, and programming.
Now you know the well-performing niches to explore on Pinterest, it’s time to check what’s the best for you.
These cues can be your passion. What do you love doing? what do you find interesting enough that you would enjoy learning about it? And what do you have an experience in?
These are some of the questions to ask yourself before choosing a niche.
Create a Pinterest Account
Since this is about Pinterest, you need to have a Pinterest account, and creating one is simple and straightforward. Visit the website and click to sign up, fill in the necessary details, choose categories, and upload a profile picture.
Ensure that your account is professional, contains the necessary information, and also indicates what your business or account is about. This will make it easy for visitors to know what you are about upfront without having to search.
Do Your Research
It is always important to carry out research on any niche or industry you want to get into. After choosing your niche, research the niche with regard to the focus platform, and in this case, it is Pinterest.
Researching your niche will help you to better understand it. Researching the niche can give you an idea of its customer base, what worked before and what works now, and the available affiliate programs or networks.
Don’t take research for granted, because it will also help you avoid avoidable mistakes and have realistic expectations.
Join Affiliate Programs or Network
While doing your research, you will find the affiliate programs or networks available in your chosen niche. Now is the time to join them.
Before joining an affiliate program, ensure that they are a reputable company with excellent products you can promote. Also, make sure they have good commission rates for the products because you don’t want to get paid peanuts after working very hard. If they meet these criteria, check their payment methods and make sure they have a payment system that suits you.
You don’t want to earn your commissions and start struggling to receive your payment or deal with the possibility of totally losing the money. Some of the popular affiliate marketing networks are CJ, JVzoo, Clickbank, etc.
Get a Website and Create Helpful and Evergreen Contents
You are starting an affiliate marketing business; therefore, you should be intentional and innovative. One of the best ways to achieve that is by creating a website.
Unlike what most people do, which is to create an e-commerce website where they post products with their affiliate links, you will be creating evergreen and helpful contents around the products or services you are promoting and then infuse your links inside the articles.
One of the benefits of doing this is that it helps your content to perform well both on Pinterest and search engines. By doing this, you can increase your reach and sales. Building a blog can also help you build a solid relationship with your visitors (customers). When you do this, they won’t see you as just an affiliate marketer who wants to earn commission. Instead, they will see you as a friend who truly cares about them and wants to help.
To create a website, you would need a domain name and hosting plan. You can purchase a domain name from Namecheap, Godaddy, etc. For your web hosting plan, you can use Bluehost, Hostinger, HostGator, Siteground, WP Engine, etc.
If you have the skill, you can create the website yourself or hire a web developer to build it for you.
Create Show-Stopping Pins
Pinterest posts are called pins, but on Pinterest they are visuals like graphs and photos.
To catch the attention of Pinterest users, you need virtually stunning pins. It should also be helpful. You don’t want to be talking about home decor, and your pin is a car interior; that will confuse the users, and their reaction to your pin will cause Pinterest to stop suggesting it for searches.
After creating visually captivating pins, you upload them with a link to an article on your website. Remember that we don’t want to appear only interested in affiliate commissions; we want to offer value to the reader, build relationships, and gain their trust. Inside the post is where you insert your affiliate links.
Also, it is important to create boards. Boards are used to arrange pins according to topics, products, services, or niches. It makes it easier for users to navigate your account.
Analyze Key Metrics
You want to see the results of the strategies and actions you took, and the only way to do that is by analyzing the metrics.
Metrics help you understand what’s working or not working for you. They also show you how your audience engages and behaves in general. In addition to using Pinterest metrics, you should also use Google Search Console to analyze your website’s metrics.
Be prepared to learn, unlearn, and relearn, as well as to take action.
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Conclusion
Pinterest is one of the best platforms for affiliate marketing. As an affiliate marketer, using Pinterest reduces to the barest minimum the need to filter your audience because most of its users are intentional.
With over 522 million active monthly users, Pinterest is a goldmine for affiliate marketing. To become successful using Pinterest, create eye-catching pins, monitor the analytics, and try building relationships with your potential customers through meaningful and evergreen content.
Also, follow the platform’s policies to increase your reach and, in turn, build a successful affiliate marketing business with Pinterest.
